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CONTACT HARALD (AI | TECH | SAAS)

Serving Australian and US markets, this company is at the cutting edge of AI Software (SAAS) and Real-Time Location System (RTLS) hardware solutions.

A well established tech leader, Contact Harald continually pushes the boundaries of what's possible in the realm of digital tracking process automation and Human - AI interfacing.

Duration:
7 months
Budget:
$95k+
Tech:
Webflow | WordPress | ActiveCampaign | Adobe | SEMrush | Google Adwords | Screaming Frog
Scope:
Strategy | Branding | Corporate Identity | Website | SEO | | PPC | Copywriting | Social Media | Software integrations
case study below
Project case study
Key challenges:

Contact Harald, an already-established SAAS & technology brand in Australia and the US, faced a complex challenge when it pivoted product lines.

Introducing new AI and tech hardware products, still in the development phase, into uncharted markets - such as construction, mining, healthcare, logistics and film & TV; brought a myriad of uncertainties.

Specific challenges included:

  • Rapid product pivoting: While already an established entity in the SAAS domain, the decision to integrate new AI and tech hardware products added a layer of complexity. Ensuring a smooth transition and integrating these new offerings without disrupting the existing brand image was crucial.
  • Market uncertainty: Venturing into unfamiliar territory meant deciphering the needs and wants of an entirely new set of target customers. This was further complicated by the fact that the products were still evolving and undergoing development.
  • Rapid & dynamic deliverables: With the pace of the tech world, the company faced demanding requirements, such as creating web pages in extremely tight timeframes, sometimes within 12 hours. That approach meant quickly transforming static designs and rich content into responsive, speedy web assets.
  • Positioning amidst pivot: Pivoting a product line in an industry as dynamic as SAAS & tech is challenging. But establishing Contact Harald as an industry frontrunner in markets still warming up to AI and new hardware technologies was a colossal endeavour.
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The solutions:

Determined to propel Contact Harald to the forefront of the Artificial Intelligence & technology sector, a strategic, multifaceted approach was embraced:

  • Comprehensive marketing collateral: Produced a plethora of marketing tools — from engaging social media content, press releases, and magazine editorials to persuasive sales pitch decks, each echoing Contact Harald's innovative stance in the AI realm.
  • Revamped digital presence: Spearheaded a complete overhaul of the company's website, supplemented by several landing page revamps, under the guidance of the head of design, pushing the brand's digital footprint to align with its innovative offerings.
  • Strategic paid campaigns & lead-gen: Leveraged deep keyword and competitor insights to craft impactful short to medium-term advertising campaigns. Coupled with inventive lead-generation content, it further bolstered the brand's presence.
  • Structured rollout: Adopted a systematic rollout via 30/60/90-day sprints. That approach ensured sustained visibility and a brand resonance that kept pace with the dynamic AI tech world.
  • Content mastery: Focusing on SEO, embarked on creating cornerstone content, which included in-depth, extensively researched, objective and highly credible white papers, further cementing the brand's authority in the field.

Throughout the tenure at Contact Harald, the emphasis was not just on tactical marketing deliverables but also on adaptability, continuous learning, and resilience.

Meeting the high expectations of stakeholders and navigating the intricate landscape made the experience invaluable. It fortified the brand's position, prepping it to seize a significant portion of its target market.